Woman of the Year & Chevrolet
How do you engage an audience and let them share in a new powerful experience?
How do you create a program that connects with an urban community in the same way
you do as a rural community? How do you reach and impact moms, teachers, artists,
business women, and kids alike- all in a similar and meaningful way?
By creating a meaningful and empowering integrated marketing campaign that
combines the power of compassion with the strength & beauty that exists in each and
every one of our lives.
Synergy Marketing Partners created the Woman of the Year program as a way to
honor women and cultivate the positive messages in our local communities.
Chevrolet, with their launch of their all new Malibu, was a perfect fit to be the
presenting sponsor and capitalize on the positive buzz and unique integration
opportunities that this annual program provided.
Women of the Year was launched in ten markets. The idea created a platform for
people to share stories and honor the many outstanding women in their lives. The program was
met with an overwhelming response from men & women- mothers, fathers, siblings, children,
friends and more. Visitors to the sites were able to nominate and share their story about an
outstanding woman in their life. After the nomination process, users were able to send along
their nomination to the nominee and to friends and family, who could then vote for that person.
Woman of the Year was marketed on a multi-faceted front- search, banners, print, radio, PR,
local media coverage on the morning shows, as well as through a partnership with Macy's that
included in-store advertisements and retail integration.
Synergy Marketing Partners helped to execute the Chevy and Woman of the Year integration
with Macy's which included Chevy Malibu displays in numerous Macy's stores across the
Midwest, Flat Panels with looped product and promotional messaging in store, high end
collateral, signage and staffing.
Two other unique features of this campaign were its Cause Marketing approach, as well as its
Viral success. For every vote cast for the 10 Finalists, a donation was made to the charity of
the ultimate winne's choice. This provided a huge ground swell of voting and added another
positive touch point and PR message to the program. Because of the overwhelming response
from friends and family forwarding their messages on, "Woman of the Year" was hitting
the scene all over the place with pages and messages on Facebook, MySpace, YouTube,
local community message boards, in church bulletins, blogs, and the list goes on.
With creative marketing, a clear focused goal and plenty of hard work & determination the
Woman of the Year program was deemed a success on all fronts. The program delivered great
results and looks forward to returning & growing in the years to come.
180,000+ Visits
800,000+ Page View
86,000+ Votes
By nominating a woman for Woman of the Year you are letting her know how important she is to
you and the impact she makes in the lives of others. Although there will only be one final
Chicago Woman of the Year winner, we will be able to personally recognize the many
extraordinary women that we all know and love- our sisters, mothers, friends, neighbors,
teachers, caregivers, and the list goes on and on. By sending along the nomination to your
nominee and others, the positive message of the Woman of the Year program will have a
tremendous reach into our local communities. In spreading this positive message our hope is
that we will continue to appreciate and honor the special women in our lives each and every
day and be thankful for the wonderful roles they play in our lives.
"This is a wonderful site, to say the least. Thank you for offering the opportunity for
others to nominate these phenomenal women." -Fred, Madison
"I would like to personally thank you for creating this contest because many of us
have been looking for ways to honor those that have impacted our lives in such
great ways and I just want to thank you again for that." -Raven, Chicago